We as humans certainly need items that are used to help us in carrying out daily activities. There are things that we get by buying or giving from other people. Purchasing items can be done by buying them via an online shop or offline retail store. Retail in general means that it is an activity to market or sell an item for household or personal needs on a unit or retail basis. Retail store entrepreneurs will buy large quantities of goods then sell units in their stores and take advantage of them.
As for the functions of retail there are several;
- Makes it easy for end users or buyers to get their goods because retail stores will look for strategic locations that are easily accessible by buyers
- Providing service after the item has been received by the last user or what we call the name after sales service
- As a temporary storage place for the last user. Retailers will buy goods in large quantities and store them in a storage place or warehouse before finally being sold in their store and bought by buyers.
- Provide information about various goods and their uses to buyers. This is done other than as a way to promote but also to educate the last users.
In the United States there are several retail stores or department stores, more specifically those that already have a good reputation. Among them are Ross Store, T.J. Maxx, and Marshalls. Marshalls or Marshalls, Inc. is a well-known retail store in the United States under the holding company TJX. TJX has several sister companies such as Sierra Trading Post, Winners, HomeSense, HomeGoods and TJ Maxx. What we will discuss this time is Marshalls, Inc. or Marshalls (with s behind because if it is only Marshall then it is a well-known company engaged in the audio sector).
Marshalls was founded in 1956, about 63 years ago in Beverly, Massachusetts, U.S. Its founder was Alfred Marshall, Bernard Goldston, Norman Barren. This shop has slogans like Never Boring, Always Surprising and Your Surprise is Waiting. The point of this slogan is that their store has nothing in common with each other and also every time you enter their store, there will be new items that will surprise you. They sell a variety of branded products at competitive prices. Marshalls has expanded to more than 42 states in the USA.
The surprising thing about Marshall – and Ross Store – is that they don’t want to expand their business to an online store business. Unlike other stores such as Walmart that develop their business to online stores, Marshalls insists not to go into the online world. Even though they have a website, this can’t be called an online store because they actually only sell gift cards there. Marshalls said that they were not rivals from Amazon, so it was not necessary to create an online store. When it has similarities with Amazon, then they will jump in there.
Via https://www.maxmanroe.com/vid/bisnis/arti-retail.html | http://business.time.com/2013/12/02/meet-the-two-retail-giants-that-wont-let-you-buy-online-today/ | http://www.financialpost.com/open+Marshalls+Canada/3300522/story.html | http://www.tjx.com/businesses_marshalls.asp